Read Time: 10 min
Hotels frequently use maps on their website to sell their location. But maps lack context, and do not tell the visitor the true value of the local area. By doing this, they’re effectively underselling the hotel.
Contextual Map Notifications use Autopilot to automatically identify if a visitor is looking at a map on their screen. If they are, Autopilot will trigger informational messages to highlight the value of the hotel location.
Maps undersell hotels
The location of a hotel has a powerful influence on consumers' decision to book or not book your hotel. It is common to find a Google Map (or Mapbox) prominently displayed on a hotel's homepage.
While an interactive map is a great way to visualise your hotel’s location, maps lack context. For an ordinary website visitor, a map of Amsterdam tells them very little about the location. Maps leave open questions such as: what is the neighbourhood actually like? Is this a safe neighbourhood? Is this a sleepy residential area? What is the local vibe like?
What's more, a standard map may even hurt your hotel. A hotel located in East Amsterdam may seem geographically far from Amsterdam's major canals and Museum Quarter and therefore seem less desirable. Yet the map does not tell the visitor that East Amsterdam exchanges tourist-packed streets with quirky bars, a great riverbank area, historic architecture, fantastic parks, and a location still only 10 minutes by bike to the canal ring.
It is the responsibility of the hotel marketer to communicate the value of the hotel location to their website visitors, and Hotelchamp provides digital tools to help them do so.
Contextual Map Notifications
How it works
Autopilot has been developed to be able to automatically scan the screen of the website visitor in real-time. Without affecting your website load-time, Hotelchamp can detect if a website visitor has scrolled to a part of the page where a Google Map or Mapbox is visible. It can then trigger notifications to appear to provide context around the map.
Such capabilities are ideal for maps positioned on the homepage, so that the messages display only when the visitor is exploring the map, rather than when they are exploring other pieces of content like the rooms section.
Four frequently used USPs
1. Location reviews
Social proof is a powerful persuasion method as people trust the wisdom of the crowds, and are influenced by what others think. Display the average review score for location in the notification if you score strongly.
Tip: Review aggregator TrustYou, can provide an average review score for location. Search for your hotel to see your aggregate reviews.
2. Transport based perks
If you offer any complimentary transport options let your guests know. For example, complimentary bike hire, airport shuttle service, or free parking.
Even identifying that parking is available onsite can be valuable information for hotels located in densely populated cities.
Tip: Add an audience that geo-targets regions within driving distance for any car parking message.
3. Key local attractions
Is there a popular museum close by, are you close to a major square, or a view point? Mention these local attractions to increase the perceived value of your hotel's location.
4. The local neighbourhood
Major metropolitan cities are undergoing dramatic change globally, with new districts springing up from nowhere and becoming popular locally.
If your location is filled with bars and restaurants, an arts district, or filled with distinct history or architecture, make sure you highlight this.
5. Local knowledge
Differentiate your hotel by highlighting the local knowledge of your concierge, or even use their local tips and tricks.
Such content is especially relevant for luxury hotels who can craft personalised itineraries for their guests to truly enjoy their time in a location.