What are content rich emails?

Content rich emails are emails filled with content about the hotel or direct, designed to persuade a visitor to return to the website. The "listicle" format is a great content format because it is easy for the visitor to digest. 

These emails are always triggered by any website voucher campaign (see below).

Populate your content rich emails with 5 reasons to book direct or 5 reasons why your hotel is special. 

Why use content rich emails?

Hotelchamp customers are increasingly using "content rich" emails in order to bring visitors back to the website after they have left. By doing so, hotels can avoid spending large amounts on digital advertisements, and therefore increase direct bookings while reducing the cost per direct booking. 

Setting up a content-rich email

Step 1: In the menu bar, go to Admin > Email Templates

Step 2: Select one of the two email templates depending on if you want to highlight reasons to book direct (Option A), or reasons to book your hotel (option B). 

Option A - Direct Booking Benefits
Edit the email template “Content-Rich Voucher + Book Direct Benefits” 

Option B - Why your hotel is unique
Edit the email template “Content-Rich Voucher + Hotel USPs” 

Step 3:  Add your logo by dragging an image into the field.

Step 4:

Option A - Direct Booking Benefits
Template name: Content-Rich Voucher + Book Direct Benefits

List your core reasons to book direct. 

Below are some simple examples frequently used by Hotelchamp customers:

  • Best rate guaranteed, 
  • Discounted food and drink, 
  • Exclusive offers
  • Direct service
  • Priority upgrade
  • Priority early check-in
  • Priority late check-out, 
  • Discounts on local attractions - Hotelchamp can provide this

Option B - Why your hotel is unique
Template name: Content-Rich Voucher + Hotel USPs

List the top 5 reasons why your hotel is special. If possible, link the visitor to a special page on your website where they can read more.

Tip: crop your images to reduce their height as the taller the images, the more the visitor will have to scroll. 

Step 5: Adjust colours with the colour pickers to match your website branding. 

Step 6: Scroll to the top of the page and click “HTML Editor,” then enter your hotel name in the field “Sender Name.”

Congratulations, you’ve created the email! These steps you’ve learnt can also be used for creating other email campaigns too. 

For more questions about this topic, you can ask a question through the Hotelchamp Platform chat or contact [email protected]

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